Sustaining Customers’ Interest in Your Brand: Tips for Entrepreneurs and Business Owners

How do you package and brand your product to attract and sustain customers’ interest? That was the focus of a mentoring program for entrepreneurs and business owners organized by the U.S. Embassy and the International Leadership Program Alumni Association.

In the program, “The Power of Your Brand, Your Packaging, and Your Process,” two successful entrepreneurs, Victoria Ironbar and Aisha Atta, tutored young entrepreneurs and business owners on how to target and attract customers.