Growing up in Detroit, Michigan to immigrant parents, Melanie Elturk found it challenging at times to fuse her Islamic culture with Midwestern American norms. “Try finding a long sleeve shirt in a store during the summer in the United States. It can be difficult to dress modestly,” she shared. As an adult, she wanted to support young Muslim girls in their desire to fully identify as Muslim and American. Her desire gave birth to Haute Hijab.