Explaining U.S. Elections

Cultural Affairs Officer Robert Kerr addressing Nigerian

 Turkish Nile University students

The U.S. presidential election is followed in Nigeria with some excitement, but also confusion.  The excitement comes from the volume of media coverage it enjoys, the fact that whatever happens in the United States affects many other countries, and also that the contestants are usually major players in the global space.  This year’s election has been a huge media spectacle with an estimated $10 billion spent on advertisements and the major players enjoying cult-like followership.